Introducing Orchestrator: Veraset's Self-Serve Mobility Intelligence Platform
New platform enables teams to turn large-scale mobility datasets into insights, audiences and action.
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Veraset Launches Orchestrator, a Self-Serve Platform for Scalable Mobility Intelligence
ALEXANDRIA, VA — March 24, 2026 — Veraset, a global provider of privacy-safe mobility data, today announced the launch of Orchestrator, a self-serve platform that enables organizations to transform mobility data into repeatable workflows, insights, and audiences without complex engineering or manual data pulls.
As demand for real-world behavioral insights grows across industries — from advertising and retail to real estate and urban planning — organizations increasingly rely on mobility data to understand how people move, visit locations, and interact with physical environments. Yet working with mobility data often requires engineering resources, manual scripts, and custom data extracts that limit accessibility for many organizations.
Orchestrator simplifies that process by giving analysts, marketing and data teams direct, self-serve access to mobility intelligence.
“With Orchestrator, we’re putting the power of mobility data directly in the hands of the people who need it,” said Geoffrey Prince, CEO of Veraset. “Teams can explore location intelligence, analyze behavior, and move from insight to activation far faster than traditional data workflows allow.”
Using Orchestrator, organizations can define locations and points of interest, extract mobility data across flexible geographies and timeframes, analyze visitation and movement patterns, and transform those insights into datasets or audience cohorts for research, measurement, or activation.
The platform enables teams to build automated workflows that replace one-off data pulls with repeatable processes. Users can schedule recurring queries and reports, analyze results through maps and dashboards, and export compliant datasets or audiences for downstream analytics and advertising platforms.
Orchestrator is designed to support a wide range of use cases, including foot traffic analysis, market planning, measurement and performance analysis, audience insights, site selection, advanced research, platform enrichment, and more.
The launch of Orchestrator expands how organizations can access Veraset’s mobility data. In addition to the self-serve platform, Veraset continues to provide mobility datasets via flat file delivery for large-scale data processing and API access for automated querying and integration into existing products or workflows.
Veraset’s mobility intelligence is built on more than 10 billion daily location observations across over 200 countries, providing global coverage and device-level precision. The company’s datasets, including movement, visits, home and work insights, and trips, are trusted by organizations across advertising, technology, consulting, real estate, retail, education, and municipalities to understand real-world behavior at scale.
Orchestrator is available today for Veraset customers. Click here to learn more.
About Veraset
Veraset transforms real-world movement into trusted mobility intelligence. Its privacy-first, responsibly sourced data spans 200+ countries and powers critical use cases including market planning, measurement and performance analysis, audience and visitation insights, site selection, advanced research, platform enrichment, and more.
From raw location signals to structured journey insights, delivered via direct data access, API or self-serve tools, Veraset provides the reliable foundation teams need to move faster, go deeper and build smarter solutions. To learn more, visit www.veraset.com.
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Ensuring Data Security and Privacy: Our Commitment to Protecting Data
In an era where data breaches and privacy concerns dominate headlines, safeguarding sensitive information has never been more critical.
At Veraset, we take data security, privacy, and partner protection seriously. Recent high-profile breaches in the industry have underscored the importance of robust security measures.
In the article below, we outline the key protocols we’ve implemented to ensure the highest standards of data protection and maintain the trust of our clients and partners.
Minimizing Risk
At Veraset, we’ve built our systems with security as a top priority. Here’s how we protect our infrastructure and operations:
- No Marketplaces: Unlike some data providers, Veraset does not distribute data through third-party marketplaces. This ensures that data is only accessible directly through our secure systems, minimizing the risk of unauthorized access or exposure.
- Server-to-Server Connections: All data delivery is conducted exclusively through server-to-server connections. This means data is pushed directly from our environment to our clients’ environments, eliminating any public exposure or intermediaries in the exchange. All data transfers utilize up-to-date, secure protocols and that systems are regularly audited for potential vulnerabilities.
- Role-Based Access Control (RBAC): Access to sensitive systems, such as AWS, is provisioned through Okta. This allows us to grant specific roles to users, ensuring that only authorized personnel can access the resources they need. With fine-grained control over permissions, we maintain a secure and efficient workflow.
Protecting Our Data
We go above and beyond to ensure that the data we handle is protected at every stage of its lifecycle. Here’s how we do it:
- Veraset Anonymous Identifiers (VAIDR): Our pipeline uses pseudonymized identifiers that cannot be reverse-engineered. This means that even if someone were to access a VAIDIR, they wouldn’t be able to trace it back to an individual.
- Data Segregation: Personally identifiable information (PII) is stored separately from other data types, such as location, demographic, and device data. These datasets are only brought together at the point of delivery, reducing the risk of exposure.
- Encryption and Regular Testing: All data is encrypted during transit, and we conduct penetration testing every six to twelve months to identify and address potential vulnerabilities. These proactive measures ensure that our systems remain secure against evolving threats.
- Code Reviews: Any data provisioning requires a code review and approval by a second developer. This two-step process prevents unauthorized access and ensures accountability.
Protecting Our Partners: Safeguarding Identities and Access
We understand that our partners rely on us to protect their interests as well. Here’s how we ensure their security:
- Supplier Anonymization: Suppliers are identified by unique codes rather than names, protecting their identities from exposure and maintaining their anonymity.
- Controlled Access: When we expose a data bucket to a partner, access is provisioned to a specific user within their organization. This minimizes the risk of exposure, as a breach would require compromising that user’s credentials.
- Use Case Vetting: Before proceeding with data evaluation, all prospects must state their intended use case, which is reviewed and approved by our team. This ensures that data is only used for legitimate and authorized purposes.
Key Takeaways for Clients
When you partner with Veraset, you can trust that your data is in safe hands. In sum, what sets us apart is:
- Direct and Secure Data Delivery: Our server-to-server connections ensure minimal exposure risk.
- Advanced Data Protection: Sensitive data is pseudonymized, segregated, and encrypted for maximum security.
- Partner Safeguards: We protect the identities of our partners and suppliers through anonymization and controlled access.
- Proactive Security Measures: Regular testing and robust access controls prevent unauthorized data access.
We’re committed to maintaining the highest standards of data security and privacy. By implementing these measures, we not only protect our data but also uphold the trust and confidence of our clients and partners.
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Stay secure. Stay confident. Partner with Veraset.
For more information about our data security practices, contact us today.
“With Orchestrator, we’re putting the power of mobility data directly in the hands of the people who need it,” said Geoffrey Prince, CEO of Veraset. “Teams can explore location intelligence, analyze behavior, and move from insight to activation far faster than traditional data workflows allow.”
