Consent Preferences

Privacy Policy

Last Updated:  June 7, 2024


Veraset, LLC (“Veraset,” “we,” “us,” or “our”) values and respects individuals’ privacy. This Privacy Policy describes how we collect, use, share, and disclose your information (“users” or “you”) as it relates to your use of this website (the “Site”) and any electronic communications with us, as well as to our location data products and services, and your options and rights regarding the information that we collect or hold about you.

We are a global data-as-a-service company that provides GPS location data as well as device-level point-of-interest data products and services (“Solutions”) to companies, universities, and institutions (“Clients”) for a variety of use cases including advertising, research, urban planning, and customer insights and other analytics.

Our data supply partners (“Data Suppliers”) are independent third-party companies that collect information from mobile devices when using certain mobile applications (“Apps”), and provide that information to us in different data sets in order for us to provide our Solutions to Clients.  

This Privacy Policy does not apply to our Data Suppliers’ or Clients’ use, disclosure, or other processing of your information, as they are independent data controllers, and you should contact them directly for questions about how they process your information and about how to exercise your privacy rights in relation to such processing.

As used in this Privacy Policy, “personal information” or “personal data” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual.

Country and State-Specific Terms

Additional terms may apply to you based upon the country or state in which you reside.

If you reside in California, Colorado, Connecticut, Texas, Utah and Virginia, please also see the CCPA/State Specific Rights Privacy Addendum located here for additional information regarding your rights with respect to personal information under applicable data privacy state laws, including the California Consumer Privacy Act of 2018 (“CCPA”).  

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, please refer to the GDPR Privacy Addendum located here for additional information regarding your rights as data subjects under applicable data protection laws, including the EU General Data Protection Regulation (“GDPR”) and the United Kingdom’s Data Protection Act 2018 (“UK GDPR”)

Information We Collect

We collect information, including personal information, from you in the following ways: (1) information you provide directly to us or that we automatically collect from you when you visit our Site or communication with us; and (2) information we collect about you from our Data Suppliers(collectively, “Information”).  

Information Collected When You Visit Our Site/Communicate With Us

When you access or use our Site, contact us through the Site, or otherwise communicate or interact with use, we collect Information that you provide to us including your name, address, email address, phone number, and job and company information.

We and our service providers also automatically collect Information from you including:

  • IP address
  • Device (i.e., computer, mobile phone, tablet, or other consumer electronic device that you use to access our Site or communicate with us) Information:  Device type, operating system, settings and system configurations, other unique device identifiers, and mobile network information.
  • Activity Information:  Activity on our website, as well as data about the webpages you access, traffic to and from websites, the dates and times associated with transactions, and web log data such as, log information, error messages.
  • Communication Information/Preferences: Information such as your interactions with our email or other communications and communication preferences.

Information Collected From Our Data Suppliers

We obtain Information about you from our Data Suppliers and use it to provide our Solutions to Clients. Our Data Suppliers are owners of Apps or data aggregators who primarily receive information from software development kits that are embedded directly into Apps.  Our Data Suppliers provide us with the following Information collected when you use these Apps:

  • Mobile ad identifiers, primarily Apple iOS IDFAs or Google Android IDs.
  • The precise geographic location of a device at a certain time, usually expressed in latitude/longitude coordinates along with a timestamp.
  • The horizontal accuracy of the latitude/longitude coordinates.
  • Phone carrier and connection type (e.g., cellular, Wi-Fi).
  • The direction in which the device is traveling as a degree coordinate and speed of device.
  • Information about a device such as device type and model and OS type and version.
  • Device language.
  • Public facing (external) IP address of device.
  • Available or connected Wi-Fi SSID and/or BSSID names.
  • Altitude and vertical accuracy.
  • Whether device is charging.
  • Bluetooth connected/available devices.
  • Beacon proximity or any beacon metadata.
  • Hashed email address encrypted in SHA256 or other encrypted formats.

Our Use of Cookies and Similar Technologies

We and our business partners and service providers use cookies, web beacons, pixels, and other technologies to collect Information about you when you use our Site or communicate with us.  Cookies are small data files that have unique identifiers and reside, among other places, on your devices, in emails we send to you, and on the web pages of our Site.  For more information regarding our use of Cookies and similar technologies please see our Cookie Policy located here.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.

For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

How We Use Your Information

We use your Information collected from our Site and communications  with you for the following purposes:

  • To provide, improve, and personalize our Site and communications.
  • To communicate with you about our Solutions, use cases, and other products and services, respond to your inquiries, administer surveys and questionnaires, and to provide customer service.  
  • For business purposes such as marketing, analytics, research, and improving our Site and services.

We use your Information collected from our Data Suppliers for the following purposes:

  • To provide our Solutions to Clients which use your Information for a variety of commercial and research purposes, including ad targeting (for instance, building models of inferred audience preferences), traffic analysis (for instance, tracking which parts of a city or neighborhood are most busy, at what times), retail site selection (for instance, determining where to open a new restaurant) and market research (for instance, tracking consumer shopping trends based on foot traffic concentration).
  • To develop new products and services or improve and provide our current Solutions, such as determining whether a certain device visited a certain retail store at a given time.
  • For other business and operational purposes.

How We Share Your Information

We may share and disclose your Information with:

  • Affiliates, third-party vendors, service providers, contractors or agents that perform services for us.
  • Clients as part of our Solutions, including your device’s location information, mobile advertising identifier, venues and events you attended, interest segments, and device information. Our Clients may use this information for purposes such as advertising attribution analysis and services; marketing and personalized advertising; market research, including consumer research; business intelligence, such as consumer insights, foot traffic and analysis; providing fraud detection analytics and services; movement intelligence analytics; providing security services; law enforcement and national security; and public-health. In some circumstances, our Clients may also resell your information to other third parties for similar purposes.
  • Advertising networks and other providers to tailor advertising and offers presented to you based on your interactions with the Site and our communications.
  • Professional advisors, such as lawyers, auditors, bankers, and insurers, in the course of the professional services they render to us.
  • Third parties in connection with a merger, asset sale, financing, investment, liquidation, bankruptcy, or dissolution during the course of such transaction.  In any such transactions, your Information is a company asset that may be sold or transferred to third parties.
  • Law enforcement, in response to a subpoena or court order, or for other legal purposes such as to establish or exercise our legal rights, to assert or defend against legal claims, or if we believe such disclosure is necessary to investigate, prevent, or take other action regarding actual or suspected illegal or fraudulent activities or potential threats to the physical safety or well-being of any person.

Your Privacy Choices

Data Solution Opt-Out

If you would like to opt-out of our use of your hashed email address, device’s mobile advertising identifiers, location data, and other related data we use in our Solutions, including for interest-based advertising you can (a) adjust the settings on your mobile device with respect to location data, or (b) complete Veraset’s opt-out and do not sale form at  

Please note that your opt-out will be specific to the device for which you submit the opt-out request. This means that if you use multiple devices, you will need to opt out each device that you use. In addition, if you re-set your mobile advertising ID, you will need to opt-out that device again.  Also, please note that if you adjust the settings on your device, certain services that rely on location data to function may be affected.

Third Party Ad Network Opt-Out

If you are located in the United States, you may opt-out of many third-party ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.  Additionally, you may also go to the NAI’s Audience Matched Advertising Opt-Out Page for more information about opting out of digital advertising linked to hashed email addresses.

Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Site or on other websites. Also, if your browsers are configured to reject Cookies when you opt out on the DAA or NAI websites, your opt-out may not be effective.

Email Marketing Opt-Out

You may opt-out of receiving promotional communications from us by following the opt-out instructions contained in the e-mail. Please note that it may take up to 30 days for us to process opt-out requests. If you opt-out of receiving promotional emails about recommendations or other information we think may interest you, we may still send you e-mails about your account or any services you have requested or received from us.

Children’s Privacy

Our Site and Solutions are not intended from children under the age of 16.  We do not knowingly collect Information from children under 16.   If you believe we have collected Information from a child under the age of 16, please contact us as set forth below in the “Contact Us” section. and we will delete such Information from our system.

Information Security

We have implemented appropriate administrative, technical, and physical safeguards to protect the Information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. However, as no physical or technological safeguards are 100 percent secure, and therefore we cannot guarantee the security of your Information.

Personal Data Retention

We retain your personal information for so long we have a legitimate business purpose and as necessary to comply with our legal and contractual obligations, enforce our agreements, and enable us to investigate events and resolve disputes.

Changes To Our Privacy Policy

From time to time, we may change or update our Privacy Policy. If we make material changes that meaningfully impact the way we process your personal information, we will notify you by prominently posting a notice of the change on our Site for a period of at least 30 days prior to the change becoming effective, or by other means consistent with applicable law.

You can see when this Privacy Policy was last updated by checking the Last Updated date at the top of this Privacy Policy.  Please review this Privacy Policy periodically to stay informed of any changes.

Contact Us

If you have any questions regarding this Privacy Policy or our privacy practices, please contact us via email at or in writing at:

Attention: Data Privacy Officer

Veraset, LLC
182 Howard Street, Suite 142
San Francisco CA 94105