Privacy Policy

Last Updated February 8, 2024

Veraset, LLC. (“Veraset”) values and respects the privacy of users. This Privacy Policy describes how we collect information about users of mobile applications that provide us information (“users” or “you”), as well as visitors to our website(s), what information we collect, how that information may be used and shared, and what options users have regarding the collection and sharing of their location data.

Information We Collect And How We Collect It

We obtain a variety of information (collectively the “Information”) from trusted third-party data partners such as mobile application developers. We collect this Information primarily through APIs, which are interfaces through which these app developers can provide us with information about their users. When we collect the Information through other delivery methods, such as software development kits (“SDKs”) that are embedded directly into mobile apps. We collect the following Information from these apps:

• Mobile ad identifiers, primarily Apple iOS IDFAs or Google Android IDs;
• The precise geographic location of a device at a certain time, usually expressed in latitude/longitude coordinates along with a timestamp;
• The horizontal accuracy of the latitude/longitude coordinates.

We sometimes also collect:

• Phone carrier and connection type (e.g., cellular, wifi);
• The direction in which the device is traveling as a degree coordinate and speed of device;
• Information about a device such as device type and model and OS type and version;
• Device language;
• Public facing (external) IP address of device;
• Available or connected wifi SSID and/or BSSID names;
• Altitude and vertical accuracy;
• Whether device is charging;
• Bluetooth connected/available devices;
• Beacon proximity or any beacon metadata.
• Hashed email address encrypted in SHA256 or other encrypted formats.

As described in the section titled Information Collected When You Visit Our Website, we also collect certain Information when people visit our website(s), including the website on which this Privacy Policy resides.

How We Use And Share The Information We Collect

Veraset aggregates the Information collected from these mobile apps, i.e., our data partners, and provides the Information to our customers. Our customers – a variety of companies and organizations – in turn use the Information for a variety of commercial and research purposes, including ad targeting (for instance, building models of inferred audience preferences), traffic analysis (for instance, tracking which parts of a city or neighborhood are most busy, at what times), retail site selection (for instance, determining where to open a new restaurant) and market research (for instance, tracking consumer shopping trends based on foot traffic concentration).

Sometimes the Information is used to build models that connect different devices. For instance, some of our customers may create “cross device” capabilities to enable marketers to target specific sets of users across various channels and devices. Veraset also uses the Information to develop derivative products, such as determining whether a certain device visited a certain retail store at a given time.

Veraset may also use the Information for our internal and operational purposes, such as to consider or make internal service improvements or quality checking, or for our own sales and marketing purposes, and more generally to operate, maintain and improve the services we offer.

We may also use and share the Information for legal, auditing and accounting purposes, such as (a) in good faith compliance with a request from law enforcement or a governmental agency, (b) protect or enforce our rights or those of others, (c) to evaluate or enhance the security or quality of our Information, or (d) to investigate potential wrongdoing.

Likewise, in the event of any potential merger or acquisition, any Information we hold (including information collected on our website) will likely be transferred to the successor entity, and shared with others in preparation or anticipation of such an event (e.g., during due diligence).

How To Opt Out Of Information Collection And Interest-Based Advertising

To avoid having your hashed email address or device’s mobile advertising identifiers (and location data associated with it) used for our services, including for interest-based advertising, you may adjust the settings on your mobile device.  To learn more about how to exercise those choices, go to “settings” on your mobile device, or visit the NAI “mobile choices” web page, here, to learn more about the choices you may have.  You may also opt out manually by providing your mobile ad ID to us, through the web form we offer at https://www.veraset.com/do-not-sell-my-personal-information/.  (You may also make such a request by sending an email to privacy@veraset.com; but we will need to direct you to the above device-based methods to identify your device.)

You also can use your device settings to specifically control whether your location data is collected. However, if you do so, certain services that rely on location data to function may be affected.

Information Collected When You Visit Our Website

We also may collect Information from you when you visit our corporate website (including the website on which this Privacy Policy is posted), such as to express interest in our services or sign up for our newsletters. If you submit personal information to us, such as your name, address, email address, and phone number, we may use this information to market to you – for instance, to send you information about new products and events.

In addition, when you visit our website, we or third party platforms we work with may automatically collect other information from your desktop computer, laptop, mobile phone, tablet, or other consumer electronic device that you use to access the website. This information may include pseudonymized information, such as a unique browser identifier, technical information about your device (such as the device type, operating system, settings and system configurations, IP address, other unique device identifiers, and mobile network information) and your activity on our website, as well as data about the webpages you access, traffic to and from websites, the dates and times associated with transactions, and web log data. We refer to this as “Site Data.”

‍We use this Site Data for our commercial purposes, such as marketing, analytics, research, and improving our websites and services. This Site Data may be correlated with more personal information such as name or email address.

Our Use of Cookies

We (or other companies we work with) may collect or associate Site Data using “cookies.” Cookies are small data files that have unique identifiers and reside, among other places, on your Devices, in emails we send to you, and on the web pages of the Veraset website. Among other things, cookies help us improve and personalize your use of the Veraset website. We may permit certain third parties to place cookies through the Veraset website to provide us with better insights into the use of the Veraset website and user demographics and to provide relevant advertising to you. These third parties may collect information about your online activities over time and across different websites when you use the Veraset website. For example, we utilize Google Analytics to analyze usage patterns for the Veraset website. Google Analytics generates a cookie to capture information about your use of the Veraset website that Google uses to compile reports on website activity for us and to provide other related services. Google may use a portion of your IP address to identify its cookie and for its commercial purposes.

Our Use of Web Beacons

Web beacons are electronic images that may be used on the Veraset website or in emails we send to you. We use web beacons to deliver cookies, count visits, understand usage and effectiveness of offers, and tell whether you open an email and act upon it.

By accessing or using the Veraset website, you consent to the placement of cookies on your browsers and devices and the use of web beacons as described in this Privacy Policy. You may block, delete, or disable cookies or web beacons to the extent permitted by your browsers, applications, and Devices as described in more detail below. However, if you do so, the performance of certain features of the Veraset website may be limited or not to work at all.

Children’s Privacy

Our products are not intended to collect Information from children under the age of 16. If you believe we have collected Information from a person under the age of 16, please contact us at the below contact information.

Information Security

Veraset protects Information in our possession against unauthorized access, disclosure, alteration, or destruction. We regularly review our physical security, storage, and processing to ensure compliance with industry best practices. However, as no physical or technological safeguards are 100 percent secure, we do not guarantee the security of any particular elements of data that we hold.

Information Retention

Information we collect is retained indefinitely provided that we will comply with the opt-out procedures described in Section 3 above, and will likewise comply with our representations in Section 10 regarding Information collected from devices located in EEA countries (and Switzerland).

The GDPR (European Law)

As of May 25, 2018, a new data privacy law known as the EU General Data Protection Regulation (or the “GDPR”) went into effect through the EEA countries. Veraset does not offer a product or services directed or relating to activity in EEA countries and does not intend to collect data with respect to activity in EEA countries. We likewise ask data providers that we deal with not to provide us with data relating to user activity in EEA countries. Should we receive any such data, we delete it on a timed basis, and do not intentionally employ it in our products or services. Further, should any of the foregoing change, we will update this section of our Privacy Policy.

Special Privacy Notice To California Residents, and Residents of Other Applicable States

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information.  Certain other state statutes provide, or will provide effective as of various dates during 2023, similar rights to their own residents.  Those states include Colorado, Connecticut, Utah and Virginia.  

To learn more about your California privacy rights, or rights of these other states, visit the CCPA and State Law Privacy Notice.

Contact Us

If you have any questions regarding this Privacy Policy, please contact us at privacy@veraset.com or by writing to us at:

Attention: Data Privacy Officer
182 Howard Street, Suite 142
San Francisco CA 94105

Changes To Privacy Policy

If we make material changes to this Privacy Policy that may impact you, we will prominently post notice of the change on our website for a period of at least 30 days prior to the change becoming effective. We recommend that you check the Privacy Policy frequently so that you are informed of any changes.

Residents of California and Certain other Applicable States

California residents, and residents of certain other states, have the statutory right to opt-out of the “sale” of their personal information.  We extend this right to residents of all states, however. California law (and certain other laws) broadly define what constitutes a “sale” – including in the definition making available a wide variety of information in exchange for “valuable consideration.”

To request an opt-out, please complete this form. We may request additional information to confirm your possession of the identifier given below.‍

Requests must be made individually, and by the verified device owner.