Veraset Documentation

This guide explains each of Veraset's data products so you can select the best outputs for your project or workflow

Veraset offers four primary data products—Movement, Visits, Home, and Work—and each provides different options for outputs.

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Data Product Summary

Movement: Raw GPS location pings showing where and when devices were observed, including devices simply passing through an area.

It offers:

• Pings for a geolocation with timestamps and coordinates
• Devices
• Aggregated versions of pings and devices
• Pings for a cohort (i.e. a group of devices that pinged within a certain geolocation; see "Cohort" below for details.)

Visits: Algorithmically attributed visits to points of interest that use machine learning to determine actual stops rather than just passing through.

It offers:

• Visits for a geolocation with timestamps and coordinates
• Devices
• Aggregated versions of visits and devices
• Visits for a cohort (i.e. a group of devices that pinged within a certain geolocation; see below for details.)

Home: Inferred residential locations for devices based on behavioral patterns showing where people live.

Work: Inferred workplace locations for devices based on daytime behavioral patterns showing where people work.

Home and Work offer:

• Devices for a geolocation
• Aggregated devices for a geolocation
• Home or Work for a cohort

When to Use Which Output

PINGS or VISITS

• You need device-level granularity with timestamps and locations
• You're building custom analytics or feeding data into your own systems
• You need to calculate custom metrics like dwell time or visit frequency

DEVICES

• You're building audiences for advertising activation
• You need a simple list of unique devices without location/time details
• You're feeding device IDs into another system (DSP, CRM, etc.)

AGGREGATE

• You need summary statistics and don't require device-level data
• You're creating executive dashboards or high-level reports
• Privacy requirements prevent working with individual device IDs
• You want faster processing and smaller data files

COHORT

• You need cross-visitation insights (where else did these visitors go or did this group of people move?)
• You're conducting competitive intelligence or market basket analysis
• You want to understand broader behavior patterns of a defined audience
• You're studying trade areas or customer journey patterns

Understanding the Two-Step Cohort Process

All cohort outputs follow the same logic:

Step 1: Define your location group

Step 2: Receive expanded behavior data

• Movement cohort: Returns where else those devices pinged
• Visits cohort: Returns where else those devices visited (algorithmically attributed)
• Home cohort: Returns home locations for those devices
• Work cohort: Returns work locations for those devices

The cohort output excludes your original seed locations and shows you the broader behavioral context of your target audience.